If you love running and love a challenge, get ready to prove it: Turin is the stage for one of the three Italian legs of Normalize High Mileage, the virtual running challenge launched by Diadora. It’s your chance to run with other enthusiasts and test yourself physically and mentally. And you can enjoy views of the city while you train and compete.
You can take part at any time from 24 August to 6 September, on an urban route that takes you through 25 kilometres of pure adrenaline. Push yourself and you could win one of thirty limited-edition Normalize High Mileage caps. Don’t miss this unique chance to measure yourself against other athletes!
Diadora calls, Turin answers
Normalize High Mileage isn’t like other races. It’s a virtual challenge that lets you run at your own pace, without distractions. But be warned, the effort will be rewarded! Diadora is giving away 30 exclusive caps to the first runners to complete the route. Want to be one of the few people in the world wearing one? Once you’ve finished the route on Strava, you can collect your cap at the Base Running store at Corso Cairoli 28, Turin.
An unmissable chance to add a unique accessory to your collection and show you took on (and beat) the challenge! Don’t forget to capture the moment with a photo and share it on social media to inspire other runners to join in.
Diadora Normalize High Mileage Turin: limited-edition caps for the first 30 to complete the route
Diadora and the passion for running in Turin
Diadora has always been close to the world of running and, in particular, to the running community here in Turin. It’s no coincidence that this year, once again, it is the official partner of the Maratona Reale and Una Corsa da Re, two iconic, one-of-a-kind events in the wonderful setting of the Gardens of the Reggia di Venaria and the Parco della Mandria. These events attract not only professional athletes but also amateurs looking for a unique running experience. Taking part is a great way to test your abilities and improve your performance.
Diadora has always been close to the world of running and, in particular, to the running community here in Turin. It’s no coincidence that this year, once again, it is the official partner of the Maratona Reale and Una Corsa da Re, two iconic, one-of-a-kind events in the wonderful setting of the Gardens of the Reggia di Venaria and the Parco della Mandria.
So Normalize High Mileage is also a chance to test your physical and mental preparation: if you’re planning to run the Maratona Reale or Una Corsa da Re on 12 October 2025, this challenge is a great way to rack up the kilometres and arrive ready for the big day! Not only will you improve your fitness, you’ll also get to prepare mentally for a major event. Consider setting specific goals for every run you complete, so you can track your progress.
Diadora Challenge: how to take part
Taking part is easy: you can join lots of runners from all over Italy and the world. The process is clear and simple, here’s what you need to do:
Taking part is easy:
- Download the app and create an account on Strava
- Complete the route between 24 August and 6 September
- If you’re among the first 30 to complete the challenge, collect your cap at the Base Running store
Ready to run? Take on the Normalize High Mileage challenge by Diadora and show the whole of Turin what you can do! Get ready for an experience you won’t forget. Remember that every step counts, and that this challenge isn’t just about winning a cap, but also about improving yourself and reaching your personal running goals. Don’t miss the chance to test yourself and enjoy an unforgettable adventure with the running community!
